Doctor of Business

 

Administration (DBA)

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The DBA at a glance:​

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• Course content: Editing a study script and writing a dissertation

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• ECTS: The DBA awards 120 ECTS

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• Duration of study: 2 - 4 semesters, there is no minimum or maximum duration of study

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• Mode: 100% online, self-paced, no fixed appointments

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• Tuition fee: You can find out about the surprisingly low tuition fee upon request

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Content of study:

 

The following coursework must be completed:

The study script contains a number of tasks that must be answered in free writing with at least half a page for each task. In addition, a thesis must be written.

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Here are more details:

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You will work through study modules in the area of general management, provided via the university’s advanced e-learning environment. This script covers a wide range of subfields within business administration, equipping you with essential knowledge and skills needed for a successful career in management. The content is designed to provide both theoretical insights and practical applications, allowing you to develop a strong foundation in various aspects of business. Throughout the course, you will be required to answer a series of open-ended questions, encouraging critical thinking and the application of your understanding to real-world business scenarios.

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The study modules include the following content:

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1. Managerial Economics

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The study module Managerial Economics is designed to equip students with the knowledge and tools needed to apply economic principles in managerial decision-making. The course focuses on bridging the gap between theoretical economics and practical business applications, helping students understand how economic insights can be leveraged to solve complex business problems.

A key component of the module is demand analysis and forecasting, where students learn about the factors that influence demand and how to measure elasticity. They also explore techniques for forecasting future demand using quantitative methods, such as regression analysis, to guide pricing and production strategies.

Another important area is production and cost analysis, which delves into the relationship between inputs and outputs in the production process. Students analyze cost structures, including fixed, variable, and total costs, and study how economies of scale can impact long-term efficiency and profitability.

The module also examines market structures and competitive strategy, covering the characteristics of various market types such as perfect competition, monopoly, monopolistic competition, and oligopoly. It introduces concepts like game theory to help students understand strategic interactions in competitive markets and develop effective business strategies.

A significant focus is placed on pricing decisions, where students learn about different pricing methods, including cost-based and value-based pricing. They also explore advanced strategies, such as price discrimination and dynamic pricing, which are essential for businesses operating in competitive and fluctuating markets.

The course addresses decision-making under uncertainty, equipping students with tools to evaluate risks and incorporate uncertainty into managerial decisions. Techniques such as expected value analysis and decision trees are introduced to improve strategic planning in unpredictable environments.

In addition, the module explores the influence of macroeconomic factors on managerial decisions. Students gain an understanding of key economic indicators like GDP, inflation, and interest rates, as well as fiscal and monetary policies. The module emphasizes how these factors affect the business environment and international operations, including the impact of exchange rates and trade policies.

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2. Strategic Management

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The study module Strategic Management focuses on the processes and frameworks that organizations use to develop, implement, and evaluate strategies aimed at achieving long-term objectives. It provides students with the skills and knowledge needed to analyze competitive environments, formulate strategic plans, and ensure organizational success in dynamic and complex markets.

The module begins with an exploration of strategic analysis, where students learn to assess both the internal and external environments of an organization. Topics include tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

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A critical component of the module is strategy implementation, which examines how strategic plans are translated into actionable steps within an organization. Topics include change management, resource allocation, leadership roles in strategy execution, and the alignment of organizational structure with strategic goals. This section emphasizes the importance of effective communication and coordination in ensuring the success of strategic initiatives.

The module also addresses strategic evaluation and control, teaching students how to measure and monitor the performance of implemented strategies. Students learn to use key performance indicators (KPIs), balanced scorecards, and other evaluation tools to assess whether strategic objectives are being met and to identify areas for improvement.

Special topics in the course include global strategic management, which explores how organizations adapt their strategies to operate in international markets, and corporate social responsibility (CSR), which highlights the importance of ethical and sustainable practices in strategic planning.

By the end of the module, students will have a thorough understanding of how to develop and execute strategies that align with organizational goals while responding to external challenges. This knowledge enables students to think critically about strategic decisions, anticipate market trends, and contribute to the long-term success of organizations in a competitive and ever-changing global environment.

 

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3. Managerial Competencies

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The study module Managerial Competencies focuses on developing the essential skills and abilities required for effective leadership and management in diverse organizational contexts. It is designed to enhance both the technical and interpersonal skills of aspiring managers, ensuring they can navigate complex workplace challenges and lead teams toward achieving organizational goals.

The module begins with an introduction to core managerial skills, such as decision-making, problem-solving, and time management. Students learn frameworks and techniques to analyze situations, prioritize tasks, and make informed decisions under pressure. Emphasis is placed on critical thinking and the ability to evaluate alternatives in dynamic environments.

Another key focus is on communication skills, including both verbal and non-verbal communication. The course explores strategies for effective business communication, such as active listening, delivering impactful presentations, and writing professional reports. 

The module also addresses team leadership and collaboration, emphasizing the importance of building and leading high-performing teams. Students learn how to motivate team members, delegate tasks effectively, and manage diversity within a team. This section highlights the role of emotional intelligence in understanding team dynamics and resolving conflicts.

Strategic thinking and planning is another important area covered in the module. Students are introduced to tools and methods for setting organizational objectives, aligning resources with goals, and creating actionable plans to achieve long-term success. They also explore ways to adapt strategies in response to changes in the external environment.

The course places significant emphasis on adaptability and resilience, teaching students how to remain effective in uncertain and rapidly changing conditions. Topics include managing stress, coping with setbacks, and maintaining a growth mindset to continuously improve and thrive in challenging circumstances.

Additionally, the module includes ethical leadership and social responsibility, encouraging students to develop a strong ethical foundation in their decision-making. This section examines the importance of transparency, fairness, and accountability in management, as well as the broader impact of managerial decisions on stakeholders and society.

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By the end of the module, students will have developed a comprehensive set of managerial competencies, enabling them to lead effectively, communicate clearly, and make strategic decisions that drive organizational success. This module prepares students to excel as confident and adaptable managers in today’s dynamic business landscape.

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In addition, a dissertation must be written on a business topic of your choice of at least 60 pages. You are free to choose the topic of your dissertation. (For your dissertation, you may be able to build on an existing text you have written if it is of appropriate quality)

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Duration of study:

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The duration of study stated in the Diploma Supplement is 2 years. Since there is no minimum length of study, committed students can graduate quickly with us.

If you take more time than 2 years, there will be no additional costs.

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ECTS:

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120 ECTS are awarded for the course.

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Study Mode:

 

100 % Online-Mode.

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Admission requirements for studying:

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You have completed a Master of Arts / Science.

After checking on a case-by-case basis, you can also register for studies with professional experience in individual cases.

You can start your studies at any time.

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Tuition fee:

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You can find out about the surprisingly low tuition fees upon request.

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Tuition fees may be tax-deductible in your home country, so you may get part of the fee back in the form of a reduced tax burden!

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Advantage of studying compared to studying at Western European/USA Universities:

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The course is much more flexible and can be completed more quickly than is the case with the rigid and strict study courses at Western European/USA Universities. The thesis can be written in English. There are no exams or other fixed dates.

The course can be completed 100% online (distance learning) and is ideal for working people.

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What you receive:

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After completing your studies, you will receive your Diploma confirming the completion of the DBA program at our university.

You will also receive a Diploma Supplement that includes the modules you have completed and the dissertation topic as well as the credits and grades as well as further information on the study program.

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Classification of the study program:

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It is a so-called “professional managerial studies” program.​​​​​

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